Johnson&Company
Unique Clients. Distinctive Process. Intelligent Solutions.


Introduction

This site details how we work and how we help new and smaller hedge funds with MARKETING.

    WE ARE "MARKETING ALPHA" SPECIALIST FOR NEW & SUB-$25 MILLION AUM MANAGERS.

30+ years experience has shaped our process and sharpened our skills identifying the inexperienced, unqualified and disreputable as well as those marketing strategies and resources that are ineffective and inappropriate. As a result, we can quickly differentiate the exceptional from the mediocre, distinguish the ethical from the fraudulent, evaluate "best-of-breed" services and develop "best practices".

As an active participant in the sub-institutional asset management eco-system, we experience the high rate of change in the business climate for such firms and on a daily basis we proactively respond. We go to great lengths to gather and rigorously analyze accurate information as well as form the necessary relationships to stay in front of issues that affect the ability of each client to succeed.

A critical component in the ability of a new or smaller manager to meet the challenges of marketing and raising assets in the current climate and beyond is consultative candor. Candor, in the form of accurate information, honest answers and clear solutions, is the catalyst for fast action. With candor we all get to the source of problems quicker, solve them faster and execute better. Lack of candor is a killer to success marketing and raising assets. We do not operate without it nor should you. Candor fosters clear communication, accountability and creative conflict, which leads to consistent high-level execution and exceptional results.

I strongly suggest you carefully review the insights within our website to get a complete and firm understanding of our process, approach and services as well as obtain key information that will immediately help your marketing and improve success raising assets.

After your review here, if you would like to have a brief discussion about MARKETING and RAISING ASSETS, contact me. I welcome the opportunity to address questions you may have but expect a candid discussion.

Among the main points I always strongly emphasize: The BEST decisions are the result of candid conversations and discussions, which prevent wasted
TIME, MONEY, RESOURCES and EFFORT
. All priceless components in the challenge for a smaller hedge manager to succeed raising assets.       

"MARKETING ALPHA" IS NOW MANDATORY FOR SUB-INSTITUTIONAL MANAGERS.

Bryan K. Johnson
Managing Partner
BKJ@johnsn.com
Direct: 512-786-1569

We are NOT a sales organization.

We are NOT a FINRA-licensed broker-dealer: We are unable to sell securities.
We are NOT compensated from transaction-related activities, performance or success fees.


PLEASE READ OUR STATEMENT ON COMPENSATION AND FEE POLICY
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