This site details how we work and how we help small hedge funds with marketing and raising assets.
THE MARKETING SOLUTION FOR START-UPS, EMERGING MANAGERS & SMALL HEDGE FUNDS.
20+ years experience has sharpened our ability to identify the
inexperienced, unqualified and disreputable as well as those marketing
strategies and resources that are ineffective and inappropriate.
Furthermore, such encounters have helped shape the type and delivery
of the services we offer, quickly differentiate the exceptional from the
mediocre, distinguish the ethical from the fraudulent, evaluate
"best-of-breed" services and develop "best practices".
As an active participant, we experience the high rate of change in the business climate for hedge funds and on a daily basis we proactively respond. We go to great lengths to gather and rigorously analyze accurate information as well as form the necessary relationships to stay in front of issues that affect the ability of each client to succeed.
component in the ability of a small fund to meet the challenges of marketing and fundraising in the current climate and beyond is our consultative candor. Candor, in the form of accurate information, honest answers and clear solutions, is the catalyst for fast action. With candor we get to the source of problems quicker, solve them faster and operate better. Lack of candor is a killer tomarketing and fundraising success. We do not operate without it nor should you. Candor fosters clear
communication, accountability and creative conflict, which leads to consistent high-level performance and exceptional results.
I suggest you carefully review the consultationand resources pages, which address aspects of our approach and services as well as provide key information to immediately help your marketing and improve your ability to raise assets.
Most importantly, if you would like to have a brief discussion about marketing and your fund, contact me. I welcome the opportunity but again expect candor. Candor is the foundation within ALL the interactions I have, even the most brief. Among the main points always strongly emphasized: The BEST decisions are the result of accurate information, objective insight and acute intelligence, which prevents wasted TIME, MONEY, RESOURCES and EFFORT. All extremely valuable components in the challenge for a small hedge fund to raise assets.
INTELLIGENT MARKETING IS NOW MISSION CRITICAL. Bryan K. Johnson Managing Partner BKJ@johnsn.com
Johnson & Company is an advisor and consultant NOT a third party marketer or sales organization.
We are not a FINRA-licensed broker-dealer. We are unable to sell
securities, receive compensation from commissions, transaction-related
performance and activities or on a success-fee basis.