Johnson&Company
Unique Clients. Distinctive Services. Intelligent Solutions.


Introduction

This site details how we work and how we help new and smaller hedge funds with MARKETING.

    WE ARE MARKETING SPECIALIST FOR NEW & SUB-$100 MILLION AUM HEDGE FUNDS.

30+ years experience has sharpened our ability to identify the inexperienced, unqualified and disreputable as well as those marketing strategies and resources that are ineffective and inappropriate. Furthermore, such encounters have helped shape the type and delivery of the services we offer, quickly differentiate the exceptional from the mediocre, distinguish the ethical from the fraudulent, evaluate "best-of-breed" services and develop "best practices".

As an active participant, we experience the high rate of change in the business climate for hedge funds and on a daily basis we proactively respond. We go to great lengths to gather and rigorously analyze accurate information as well as form the necessary relationships to stay in front of issues that affect the ability of each client to succeed.

A critical component in the ability of a new or small fund to meet the challenges of marketing and fundraising in the current climate and beyond is our consultative candor. Candor, in the form of accurate information, honest answers and clear solutions, is the catalyst for fast action. With candor we get to the source of problems quicker, solve them faster and operate better. Lack of candor is a killer to marketing and fundraising success. We do not operate without it nor should you. Candor fosters clear communication, accountability and creative conflict, which leads to consistent high-level performance and exceptional results.

I strongly suggest you carefully review the website completely to get a firm understanding of our process, approach and services as well as obtain key information that will immediately help your marketing and improve the ability to raise assets.

After your review here, if you would like to have a brief discussion about MARKETING and your fund, contact me. I welcome the opportunity to address questions you may have but expect a candid discussion.

Candor is the foundation within ALL the interactions I have, even the most brief. Among the main points I always strongly emphasize: The BEST decisions are the result of accurate information, objective insight and acute intelligence, which prevents wasted
TIME, MONEY, RESOURCES and EFFORT
. All extremely valuable components in the challenge for a smaller hedge fund to raise assets.       

INTELLIGENT
MARKETING IS NOW MANDATORY FOR SUB-INSTITUTIONAL MANAGERS.

Bryan K. Johnson
Managing Partner
BKJ@johnsn.com
Direct: 512-786-1569

Johnson & Company specializes in marketing process advisory and execution services.

We are NOT a third party marketing sales organization.

We are NOT a FINRA-licensed broker-dealer: We are unable to sell securities.
We are NOT compensated from transaction-related activities, performance or success fees.


PLEASE READ OUR STATEMENT ON COMPENSATION AND FEE POLICY
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