Unique Clients. Distinctive Services. Intelligent Solutions.

Who We Are

Johnson & Company is a global hedge fund marketing specialist for new and sub-$100 million AUM hedge funds.

Since 2011, we have helped 400+ funds make informed marketing decisions by understanding the critical aspects of raising assets in a hyper-competitive, highly-selective and stringent allocation climate.

New, first-time funds, emerging managers and smaller hedge funds come to us for advisory and guidance when they wish to increase marketing efficiency, effectiveness and success raising assets. We use rigorous quantitative and qualitative research to provide crucial information, insight and information on the key drivers and catalysts required for consistent, high-level marketing execution raising assets.

As a hedge fund marketing specialist firm, our expertise and singular focus is providing "MARKETING ALPHA"
to help build, implement and execute "intelligent marketing processes" to raise and retain assets.

We are the ONLY firm strictly dedicated to providing the crucial "Intelligent Marketing" sub-institutional funds need to meet the challenges of raising assets in the post-Credit Crisis/Madoff climate.

Our experience, knowledge and relationships enable the objective evaluation of a small hedge fund's marketing infrastructure, capabilities, skills and overall approach to address the key
Strategic, Tactical and Financial challenges to then build a clear, fund-specific step-by-step "intelligent marketing process".

We make certain each client has a structured, disciplined and focused marketing process to perform the RIGHT activities and consistently execute the RIGHT actions to engage the RIGHT investors and intermediaries in the RIGHT manner. Every strategic and tactical process, every skill and each piece of information, insight and intelligence we deliver is the result of rigorous research to promote effective marketing and efficient fundraising for sub-institutional hedge funds.


  • We have 20+ years of frontline marketing and fundraising experience within alternative investments.
  • We deliver objective, conflict-free advisory services to small hedge funds from start-up to $250 million AUM.
  • We offer expert guidance, crucial resources, strategic insight, tactical assistance, experienced answers and clear marketing solutions to small hedge funds.
  • We provide the basis for expedient, effective, efficient high-level marketing execution.  
  • We combine rigorous analysis of high integrity data, extensive research and consultative candor with proven qualitative and quantitative methods to help small hedge funds with marketing and raising assets.
  • We deeply understand the highly-idiosyncratic, intermediated and fragmented nature of marketing alternative assets.

MFAlert (Free Weekly Marketing and Fundraising Tips) - Each week we distribute via email a practical technique that can be put into use immediately to promote high level execution within marketing, fundraising, investor relations and client service. (REGISTER HERE WITH YOUR EMAIL TO RECEIVE WEEKLY ALERTS)

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