"Marketing Alpha"
HOW SUB-INSTITUTIONAL & EMERGING MANAGERS FROM START-UP TO $100 MILLION AUM SUCCEED RAISING ASSETS.
"PERFORMANCE DOES NOT RAISE ASSETS".
CONSISTENT EXECUTION OF A FORMAL MARKETING PROCESS IS THE ESSENTIAL FACTOR FOR NEW & SMALLER MANAGERS TO RAISE ASSETS.
30+ YEARS MARKETING EXPERIENCE + EXPERTISE + skill
Bryan K. Johnson
Founder & Managing Partner
(512) 786-1569 Email: bryan@Johnsn.com
- 30+ years success in alternative investments as an investor, marketer/salesperson, advisor & expert witness.
- Formed Johnson & Company in 2011 as a specialist firm dedicated to marketing sub-institutional alternative asset managers within venture, private equity, private credit and hedge funds from start-up to AUM less than $100 million AUM.
- Prior to Johnson & Company, served as Global Head of Business Development for the Alternative Funds Group (AFG) with Moody’s Investors Service in New York City. Senior Relationship Officer actively called on investment executives, board members and decision-makers at endowments, foundations, taft-hartley (unions) plans, single and multi-family offices, public pensions, broker-dealers, RIAs and institutional consultants. Led deployment of Operational Quality (OQ) ratings for hedge funds and credit ratings for alternative investment securitizations such as Collateralized Fund Obligations (CFOs) and debt obligations of alternative asset managers. Clients included: Citadel, Fortress, King Street, Marathon, SAC, Millennium, Brevan Howard and Marshall Wace.
- Before tenure with Moody’s, served as senior lead consultant and chief expert witness for The Attorney General of Texas and The State of Texas in the evaluation of hedge funds and private equity firms involving disposition of the generation assets of Texas Genco and the multi-billion dollar true-up of Centerpoint Energy (CNP:NYSE)
- Preceding engagement with the State of Texas and The Office of the Attorney General, CEO/Founder of Gotham Bay Partners, an alternative investment firm which developed investment policy and asset allocation strategies for 60+ private wealth investors and family offices as well as evaluated single manager and pooled private equity and hedge funds. Raised and allocated $3+ billion to external managers. Principal investor/portfolio manager of a $100 million dollar internal private equity fund.
- B.A. from Washington and Lee University (Lexington, VA) 1986.