MARKETING + FUNDRAISING SPECIALIST FOR SUB-$100 MILLION AUM MANAGERS
MOST SUB-$100 MANAGERS DO NOT HAVE A MARKETING PROCESS. THE RESULT: MOST FAIL RAISING ASSETS DESPITE PERFORMANCE.
"PERFORMANCE GETS ATTENTION NOT ASSETS!"
SUCCESSFUL FUNDRAISING REQUIRES FOCUSED, DISCIPLINED AND WELL-EXECUTED markETING.
3 "MISTAKES" MADE BY SUB-$100 MANAGERS:
1) "PITCHING" 2) "POSTING" 3) "PARTYING"
Most managers firmly believe "performance brings assets".
As such, they view "marketing" simply as displaying + distributing performance.
- “Pitching performance”.
- “Posting performance ” to databases, platforms & social media (linkedin).
- "Partying" (Attending conferences).
Those "actions" are NOT appropriate marketing for sub-$100 million AUM managers. In fact, they promote "inconsistent + inappropriate + improvisational marketing", leading to chronic frustration and persistent failure raising assets.
THE RESULTS OF "PITCHING, POSTING & PARTYING":
- NO PROCESS = Lack of structure, focus, consistency and discipline.
- Inadequately-strategized and poorly-executed "marketing + fundraising" without the critical coordination necessary for sustained and appropriate "investor-centric + prospect-specific" engagement, which is mandatory to succeed raising assets.
- Consistent AUM growth from new investors never occurs.
- AUM expansion from existing investors declines.
- Retention of existing AUM suffers.
- Wasted time, money and other valuable limited resources.
There’s TOO MUCH “MARKETING BS” THAT KILLS SUCCESSFUL FUNDRAISING FOR SUB-$100 MILLION AUM managers.
"MARKETING ALPHA" = NO BS!
Sub-$100 AUM managers know they need to “do marketing" but most don't know what to do and how to do it. Johnson & Company specializes in making sure "small managers do marketing right" to raise assets.
The "NO BS 30-day Marketing Alpha" process eliminates marketing mistakes that waste time, effort and valuable resources that result in chronic failure raising assets. The process positions a manager to raise assets efficiently, economically and expediently from personal "1-on-1" marketing and fundraising training and instruction with assisted execution.
"Marketing Alpha" is an intensive "step-by-step" process supported by "high-integrity data and research" and 30+years frontline marketing and fundraising experience that fosters candid communication and the high level of accountability necessary for the consistent marketing process execution mandatory for sub-$100 million AUM managers to raise assets in a "low-trust", hyper-competitive and crowded capital raising climate from highly risk-averse, stringently selective and idiosyncratically demanding investors, allocators, intermediaries, gatekeepers and advisors.
"MARKETING ALPHA": hOW Sub-$100 aum MANAGERs succeed raising assets.
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