Johnson & Company

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Johnson & Company

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  • MARKETING ALPHA
  • FACTS + INTELLIGENCE
  • EXECUTION
  • More
    • MARKETING ALPHA
    • FACTS + INTELLIGENCE
    • EXECUTION

  • MARKETING ALPHA
  • FACTS + INTELLIGENCE
  • EXECUTION

"SUCCESSFUL FUNDRAISING REQUIRES CONSISTENT MARKETING PROCESS EXECUTION"

"PERFORMANCE DOES NOT RAISE ASSETS"

MARKETING ALPHA = CASE PROOF

Laurence Yang

Founder and Co-Chief Investment Officer

LHG Capital Management


Hong Kong • Zürich •Abu Dhabi • Beijing • Melbourne


AUM grew from $20+ million to $1+ Billion in 3 years

Hedgeweek: Jan 19, 2023 


  • 2017: 2 investors = $18 Million AUM.
  • 2020: Implemented “MARKETING ALPHA”.
  • 2021: 1 year later $100 Million AUM.
  • 2022: Within 1 year, AUM grew 9x to just under a billion dollars.
  • 2023: (January) Surpassed $1 Billion AUM.

"MARKETING ALPHA"=A PROVEN PROCESS.

Download PDF

FOR A CANDID, NO "BS", NO-NONSENSE "MARKETING ALPHA" CONVERSATION:

BRYAN@JOHNSN.COM

OPTIMIZE MARKETING = maximize fundraising.

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