"SUCCESSFUL FUNDRAISING DEMANDS CONSISTENT MARKETING PROCESS EXECUTION"
"PERFORMANCE DOES NOT RAISE ASSETS"
“81% of new and smaller managers do not have a “formal” marketing process”.
THE "FACTS": PERFORMANCE DOES NOT RAISE ASSETS.
"MARKETING ALPHA"= 30-day PROCESS.
- Delivers the "FACTS": Accurate information and objective insight supported with frontline intelligence about the crucial aspects of marketing and fundraising for "sub-institutional" ($0-$50 million AUM) and "smaller emerging" managers.
- Eliminates the "BS": Enables "sub-institutional" and "smaller emerging" managers to get beyond the hype, noise, propaganda, scams and wrong information about marketing and fundraising.
- Prevents inappropriate, improvisational and ineffective marketing that wastes time, money & effort leading "sub-institutional" and "smaller emerging" managers to experience chronic struggle, frustration and failure raising assets.
- Implements the marketing requirements for "sub-institutional" and "smaller emerging" managers to succeed fundraising: "Manager-specific" guidance and instruction with experienced "step-by-step assisted" execution, candor, accountability, focus, discipline, structure, intensity and consistency.
- Catalyzes high-integrity independent marketing data and research with +30 years of experience and skill to enable economical, efficient, expedient and effective fundraising execution.
- Fully installs the appropriate marketing process and skills now required in a hyper-competitive and crowded fundraising climate filled with risk-averse, hyper-skeptical, idiosyncratically demanding and stringently selective investors, allocators and intermediaries, who conduct deeply invasive multi-factor qualitative and quantitative due diligence that has expanded strategically and tactically.
- Optimally prepares, equips and positions "sub-institutional" + "smaller emerging" managers with the "correct manager-specific marketing process" now mandatory to consistently raise new assets and grow AUM as well as retain and expand current AUM.
MARKETING ALPHA = CASE PROOF
Laurence Yang
Founder and Co-Chief Investment Officer
Hong Kong • Zürich •Abu Dhabi • Beijing • Melbourne
AUM grew from $20+ million to $1+ Billion in 3 years
- 2017: 2 investors = $18 Million AUM.
- 2020: Implemented “MARKETING ALPHA”.
- 2021: 1 year later $100 Million AUM.
- 2022: Within 1 year, AUM grew 9x to just under a billion dollars.
- 2023: (January) Surpassed $1 Billion AUM.
FOR DETAILS ABOUT "MARKETING ALPHA”, Schedule a "NO BS" Conversation, CONTACT:
BRYAN@JOHNSN.COM
Since 2011, the ONLY marketing + fundraising SPECIALIST for "sub-institutional" MANAGERS
"MARKETING ALPHA" = SUCCESS RAISING ASSETS.
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