"Marketing Alpha"
EXCLUSIVELY FOR "SUB-INSTITUTIONAL" &
"SMALLER EMERGING" MANAGERS WHO WANT SUCCESS RAISING ASSETS.
EXCLUSIVELY FOR "SUB-INSTITUTIONAL" &
"SMALLER EMERGING" MANAGERS WHO WANT SUCCESS RAISING ASSETS.
Most “sub-institutional” + "smaller emerging” managers view "marketing" as:
Those "activities" are often confused with "proper marketing process execution". However, they only promote inappropriate, ineffective and improvisational "marketing" that is without STRUCTURE, FOCUS and DISCIPLINE.
THE RESULT: Poorly-executed "marketing" devoid of PROCESS, lacking the critical coordination crucial for the sustained "high-impact" "investor-centric" and "prospect-specific" engagement now mandatory to succeed fundraising.
Ultimately, the outcome is time, money, effort and other valuable resources are wasted, while the manager experiences chronic struggle, frustration and failure raising assets NOT the consistent acquisition of new assets and AUM growth.
Bryan K. Johnson
Founder & Managing Partner
(512) 786-1569 Email: bryan@Johnsn.com
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