"Marketing Alpha"
EXCLUSIVELY FOR "SUB-INSTITUTIONAL" &
"SMALLER EMERGING" MANAGERS WHO WANT SUCCESS RAISING ASSETS.
EXCLUSIVELY FOR "SUB-INSTITUTIONAL" &
"SMALLER EMERGING" MANAGERS WHO WANT SUCCESS RAISING ASSETS.
The typical “marketing” by “sub-institutional” + "smaller emerging” managers is “pitching performance”, “posting performance + content” to databases, platforms and social media (LinkedIn) along with "partying" (going to conferences). Those "activities" are often uncoordinated, improvisational and poorly-executed without consistency, focus, structure and discipline: NO FORMAL PROCESS. The result is wasted time and money with chronic struggle and frustration not AUM growth.
Bryan K. Johnson
Founder & Managing Partner
(512) 786-1569 Email: bryan@Johnsn.com
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